5 Reasons Why You Should Consider Facebook Ads

Advanced targeting like custom and lookalike audiences are one benefit to Facebook Ads – they’re tailored already to the people who are either using your business already or are similar to those you already have information on, ensuring your ads are shown to the most desired audiences, maximising the number of conversions you can get. 

 

 

With custom audiences, you can target people that are already aware of your business. 

 

To do this, you’ll have to upload something like your email marketing list or previous customer data you have. Facebook will then match these to accounts matching the information that you’ve inputted and will begin displaying your ads to these people. 

 

Leveraging your custom audiences will ensure your ads will be delivered to the most relevant audiences and can continue the customer lifecycle. Custom audiences can also be used to form your lookalike audiences. 

 

 

Lookalike audiences are where Facebook will find audiences that are similar to your current audience, and begin to target them with your ads. 

Generated by Facebook using information about targeting aspects such as demographics, interests and behaviours from your ‘source’ audience, your ad will then be shown to that audience of people (known as a lookalike audience) who are similar to your existing custom audience. 

 

This style of marketing increases how effective your advertising campaigns can be, allowing you to consistently reach new audiences and expanding your base. This will boost your income and grow loyal audiences around your products and services, which will aid you in other marketing areas that don’t necessarily include ad campaigns. 

 

 

Ads manager provides in depth information on your ad performance, including how much you’re spending on each click (cost-per-click) and your reach. These insights provide an overview of your performance overall and within certain time periods, allowing decisions to be made almost instantly when ads are running on where things need changing in order to optimise the campaign and get it performing to its full potential. 

 

You can gain a deeper understanding of your audience and customers, adapting and tweaking elements that will drive higher conversions when you notice performance issues. Ads are an important part of Facebook’s make-up, and by getting your business out there you will be able to discover how much benefit the ads system can bring to your business online. 

 

 

Whilst you can try getting your business out there using organic methods, nowadays social media puts a lot of reliance on ads and paid. 

 

Paid Ads help your reach more people, making you instantly visible to your audience compared to gradually growing your page over time. You also have control over who these specific audiences are and control over your budget, as well as tools such as A/B testing available to get to grips with. The aforementioned analytics also let you track and measure a campaigns effectiveness, allowing campaigns not only to be highly optimised but cost effective too. 

 

Facebook ads don’t have to be expensive, and can actually bring in a lot of customers when done correctly – helping the growth of your business. Try and create an ad today and see the positive impacts it can have on your performance. 

 

Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 

 

Tel: 07963216248 

Email: chris@chrislondononline.co.uk 

 

Or join our online Facebook for Business Course by clicking here