Posts tagged “Social Media”

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Facebook Vs LinkedIn: Which Is Best For Your Business?

Posted on 16th May 2024

Facebook and LinkedIn both have benefits for businesses looking to improve their online marketing efforts, but they both have features that may be more suited to how your business operates digitally.

Want to know which is best for your business? Here’s all your need to know about LinkedIn and Facebook Marketing…

User Base

Facebook is the bigger platform, with over 3 billion users compared to LinkedIn’s 875 million, but that doesn’t mean Facebook is the better platform. Whilst it has a bigger audience, both platforms were created for different reasons, with Facebook made for people to connect with friends and LinkedIn for professional connections. Knowing exactly who your target market is will help when it comes to selecting your platform for digital marketing, as you’ll be able to get a feel for which site they may populate the most.

Looking For B2B Marketing? Try LinkedIn

LinkedIn is a platform for professionals, so if you’re looking to connect with like-minded business owners and use social-selling to get your business out there. Share thoughts with others in your industry, join groups that are relevant, and post content that’s valuable and insightful. LinkedIn was built for networking, so don’t worry about creating those valuable connections with people – they’ll likely be clued up on terminology and the ins and outs of your industry.

Facebook Is Best For B2C

If you would prefer B2C Marketing, you should take a look at Facebook. Facebook allows you to connect with your target customers and see what they think of your business. It also offers diverse targeting when it comes to paid ads, so you can reach out to the exact people who have an interest in your business and your products helping you build brand awareness, engage with customers directly and gather your insights through analytics.

LinkedIn Groups vs Facebook Groups

Both platforms offer groups, which are good ways to reach more people and build good relationships for your business.

LinkedIn Groups are a place for industry professionals to gather and discuss the goings-on in your sector. You can also share your own experiences, and the latest news from your industry. There are also people in these groups that may not be leaders, but professionals who could benefit from the advice you share. Take a look into some groups that interest you and see the style of posts and engagements they get before joining.

Facebook Groups also let you operate in a similar to LinkedIn, but you have to remember whilst you’re the professional, a lot of those in these groups won’t have heard the industry-lingo you know about so keep things a little more-simple. A lot of businesses create their own groups as an incentive to build brand loyalty and trust, offering those in there exclusive updates, discounts, Q&A sessions and more, and with over 400 million people in groups they find meaningful you can build a solid digital marketing foundation from Facebook just through your groups.

Facebook Ads vs. LinkedIn Ads

Facebook and LinkedIn both offer Ads, and whilst Facebook Ads are arguably the best out there on social media, LinkedIn Ads shouldn’t be discounted. LinkedIn Ads don’t have the same, low cost-per-click Facebook Ads do, but they are great - especially for Lead Generation adverts and reaching other Business owners. Facebook Ads are much more personalised, and have better targeting options that allow you to really narrow down you audience so you can be sure you’re reaching out exactly to the people who would be interested in your business and what you have to sell.

Facebook and LinkedIn are both great platforms to use when it comes to your marketing, but selecting the right one and building on it will help to grow your business on either platform and create a loyal base of followers and customers.

Why Your Business Should Be Using Social Listening

Posted on 10th May 2024

In the current digital landscape, social listening has become an easy yet under-utilised tool for businesses to use and pay attention to when it comes to their marketing online.

Understanding your customers allows you to stay ahead of trends, and can transform the way you create your strategies and market on social media. Growing your business is often one of your main priorities, and social listening can be a helping hand in doing just that.

Here’s why your business should be using social listening…

Make Your Customers Feel Heard

There are multiple ways to make your customers feel heard, whether that’s replying to their comments and messages, answering questions during live streams or even just acknowledging them with a like on one of their posts.

When your customers feel valued, their overall satisfaction will be enhanced as they’ll feel like their comments, reviews and questions have been acknowledged. It shows your business cares about the customer experience and lets you manage your reputation. Knowing how your customers think and feel about your business means you’re able to effectively address any concerns before the problem grows.

Research by Hubspot has found that 93% of customers are likely to make a repeat purchase with a business that offers them excellent customer service. Brand loyalty can be built by making customers fee heard – if they can see you’re actively taking on and applying their feedback to make positive changes for them and other customers, they’re more likely to become loyal to your brand and advocate for it.

Keep Track Of Growth

As your business grows, you may notice that you get fake reviews, more negative comments or find people are seeing genuine faults with someone you offer. This is where social listening comes in handy, as you can begin to address concerns that have been raised and change things to take things better. Positive management of your growth and your platforms will help you stay on top of all this. When it comes to fake reviews or angry comments, addressing them in a calm and professional manner and taking them out of the public space will let you directly solve any issues without drawing too much attention to it. Fake reviews should be investigated and cleared up as soon as possible, as not to affect your brand trust.

New Opportunities

If you’re running business and notice customers have complaints or suggestions, then you’ll be able to take this feedback on board and look to find ways to expand your business beyond what you’re offering, if budget enables. Say you run a course, and have an overwhelming number of applications but not enough spaces, you can use this interest to see how you could increase your business’ output and operations in the future.

Identify Pain Points

Looking at your products or services, do they solve your audience’s pain points? Social listening can be a huge help with this – looking at conversations your audience are having online will help you adapt your output in order to help solve their problems, and fill any gaps in your current marketing that could make the difference between success and failure. Use keywords to search for information and take a look at discussions that your audience are having to help you discover exactly what your business needs to be doing in order to get ahead of your competition and be the one people go to first.

5 Reasons Why You Should Consider Facebook Ads

Posted on 3rd May 2024

Facebook has over 3 billion users worldwide, and advertising on the platform can bring you a lot of sales and new audiences if done correctly. Facebook ads are one of the most popular forms of social media advertising, and can be a huge part of your digital marketing campaigns.

Here are 5 reasons why you should consider Facebook Ads…

Targeting

Targeting options on Facebook are some of the most advanced, with businesses being able to go for specific interests to narrow down audiences more than they already have by looking at things such as gender, age, location and job. Targeting is such a highly important of creating great ads due to its ability to make sure you’re reaching the exact people you want engaging with your business, giving you a better ROI.

Social Media & Digital Marketing April 2024 Roundup

Posted on 25th April 2024

Over April, there have been updates in the world of social media that will be important for you to make note of, to aid your business' digital marketing.

Here’s all of the news from this month.

TikTok Photo’s App Launched

Last month you may remember the announcement that a potential Photo’s version of TikTok was in the works.

Well, the app has now officially launched in Canada and Australia – titled ‘TikTok notes’, it allows users to share images just as they can already on TikTok or Instagram, giving other users a peek into their lives.

Reach vs Impressions: Which Is More Important?

Posted on 19th April 2024

If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’.

If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying.

Here’s more information on reach vs impressions.

Creating A Content Calendar

Posted on 12th April 2024

If you’re marketing your business on social media, then it can be hard to keep up when you have other competing priorities to focus on. Therefore, a content calendar would be the ideal tool to use if you’re looking to get an idea of your schedule, and when you should be posting you content.

Creating a content calendar from scratch may take some time as you work out the style of content you’re putting out and how it performs on your business ages, but it can be a valuable resource for you and your team in the long run.

Here’s how you can create a content calendar.

How To Link Your Social Media Marketing with Email Marketing

Posted on 5th April 2024

Digital Marketing is a broad term, and encompasses many different elements – two of the biggest being social media marketing and email marketing. Both are popular with businesses looking to attract more customers beyond the traditional forms of marketing, and have seen great results for those choosing to go with these forms of digital marketing.

Social Media Marketing and Email Marketing can both link to boost their performance on their respective platforms, whilst also tying your digital marketing efforts together. Here’s how you can link both platforms together to create a winning strategy for your business.

Social Media & Digital Marketing March 2024 Roundup

Posted on 28th March 2024

As Easter 2024 approaches, it means we’re coming to the end of another month. As we enter Spring, there’s been more updates to social media that marketers should take note of as they progress with their digital marketing campaigns.

Here’s all the updates from March…

Potential ‘TikTok Photo’s’ App

TikTok has become one of the biggest social media apps in the last few years, and has been the main competitor for Meta platforms and YouTube as short-form content grew in popularity thanks to the app’s setup. Now, TikTok is reportedly looking to directly compete further with Instagram with a rumoured photo’s app said to be in development. TikTok already allows users to upload images, with many choosing the carousel option to tell stories, and TikTok is said to be hoping to move this style of posts over to the new TikTok Photo’s app in order to bring in new audiences.

Avoid These 5 Common Facebook Ad Mistakes

Posted on 22nd March 2024

Facebook has over 3 billion users, meaning your target audience will be out there, waiting for a product/service just like yours to solve their problems, and Facebook Ads are the perfect way to get out in front of your target audience.

This form of PPC can be of great benefit to those who optimise their campaigns to get a ROI that far outweighs the cost of running the ad, but some people often find themselves running into trouble with their campaigns due to mistakes that can be easily avoided.

Here’s 5 common mistakes you need to avoid with your Facebook Ads…

Content Marketing: Which Style Is Best For Your Business?

Posted on 15th March 2024

There are so many different forms of content to use on social media - from text-based posts to elaborate videos and graphics, your content is what draws the audience in and gets them engaging with your business online.

Whether you’re just starting out or you’re overhauling your content strategy, picking the right style depends on your business and your plans to engage your target audience.

If you’re looking for the best content style for you, here’s what you could be using for your social media marketing….

How To Increase Your Facebook Engagement

Posted on 8th March 2024

Facebook is one of the most popular platforms to use for those looking to market their business on social media.

With over 3 billion active users, Facebook gives you the opportunity to reach an audience you wouldn’t usually find if you’re not engaging with the digital side of marketing. It’s a huge platform allowing you to bring in the sales and audience you dream of.

Getting engagement helps to boost your posts, create a loyal base of customers and followers and puts you as an industry lead.

Here’s how you can increase your Facebook engagement.

How To Find Your Target Audience On Social Media

Posted on 1st March 2024

Starting out on social media means you’ll need to attract an audience to your page and get them engaging with you. This can be a big task at first, especially if you don’t have much of an idea who your target audience should be, what platforms they’re on, what kind of content they enjoy or if they’d be interested in what you’re offering.

When you find your target audience, you’ll be able to start marketing directly to them, and get them engaged with your business and products.

Here’s how you can discover your target audience on social media…

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