Posts from May 2024

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Facebook Vs LinkedIn: Which Is Best For Your Business?

Posted on 16th May 2024

Facebook and LinkedIn both have benefits for businesses looking to improve their online marketing efforts, but they both have features that may be more suited to how your business operates digitally.

Want to know which is best for your business? Here’s all your need to know about LinkedIn and Facebook Marketing…

User Base

Facebook is the bigger platform, with over 3 billion users compared to LinkedIn’s 875 million, but that doesn’t mean Facebook is the better platform. Whilst it has a bigger audience, both platforms were created for different reasons, with Facebook made for people to connect with friends and LinkedIn for professional connections. Knowing exactly who your target market is will help when it comes to selecting your platform for digital marketing, as you’ll be able to get a feel for which site they may populate the most.

Looking For B2B Marketing? Try LinkedIn

LinkedIn is a platform for professionals, so if you’re looking to connect with like-minded business owners and use social-selling to get your business out there. Share thoughts with others in your industry, join groups that are relevant, and post content that’s valuable and insightful. LinkedIn was built for networking, so don’t worry about creating those valuable connections with people – they’ll likely be clued up on terminology and the ins and outs of your industry.

Facebook Is Best For B2C

If you would prefer B2C Marketing, you should take a look at Facebook. Facebook allows you to connect with your target customers and see what they think of your business. It also offers diverse targeting when it comes to paid ads, so you can reach out to the exact people who have an interest in your business and your products helping you build brand awareness, engage with customers directly and gather your insights through analytics.

LinkedIn Groups vs Facebook Groups

Both platforms offer groups, which are good ways to reach more people and build good relationships for your business.

LinkedIn Groups are a place for industry professionals to gather and discuss the goings-on in your sector. You can also share your own experiences, and the latest news from your industry. There are also people in these groups that may not be leaders, but professionals who could benefit from the advice you share. Take a look into some groups that interest you and see the style of posts and engagements they get before joining.

Facebook Groups also let you operate in a similar to LinkedIn, but you have to remember whilst you’re the professional, a lot of those in these groups won’t have heard the industry-lingo you know about so keep things a little more-simple. A lot of businesses create their own groups as an incentive to build brand loyalty and trust, offering those in there exclusive updates, discounts, Q&A sessions and more, and with over 400 million people in groups they find meaningful you can build a solid digital marketing foundation from Facebook just through your groups.

Facebook Ads vs. LinkedIn Ads

Facebook and LinkedIn both offer Ads, and whilst Facebook Ads are arguably the best out there on social media, LinkedIn Ads shouldn’t be discounted. LinkedIn Ads don’t have the same, low cost-per-click Facebook Ads do, but they are great - especially for Lead Generation adverts and reaching other Business owners. Facebook Ads are much more personalised, and have better targeting options that allow you to really narrow down you audience so you can be sure you’re reaching out exactly to the people who would be interested in your business and what you have to sell.

Facebook and LinkedIn are both great platforms to use when it comes to your marketing, but selecting the right one and building on it will help to grow your business on either platform and create a loyal base of followers and customers.

Why Your Business Should Be Using Social Listening

Posted on 10th May 2024

In the current digital landscape, social listening has become an easy yet under-utilised tool for businesses to use and pay attention to when it comes to their marketing online.

Understanding your customers allows you to stay ahead of trends, and can transform the way you create your strategies and market on social media. Growing your business is often one of your main priorities, and social listening can be a helping hand in doing just that.

Here’s why your business should be using social listening…

Make Your Customers Feel Heard

There are multiple ways to make your customers feel heard, whether that’s replying to their comments and messages, answering questions during live streams or even just acknowledging them with a like on one of their posts.

When your customers feel valued, their overall satisfaction will be enhanced as they’ll feel like their comments, reviews and questions have been acknowledged. It shows your business cares about the customer experience and lets you manage your reputation. Knowing how your customers think and feel about your business means you’re able to effectively address any concerns before the problem grows.

Research by Hubspot has found that 93% of customers are likely to make a repeat purchase with a business that offers them excellent customer service. Brand loyalty can be built by making customers fee heard – if they can see you’re actively taking on and applying their feedback to make positive changes for them and other customers, they’re more likely to become loyal to your brand and advocate for it.

Keep Track Of Growth

As your business grows, you may notice that you get fake reviews, more negative comments or find people are seeing genuine faults with someone you offer. This is where social listening comes in handy, as you can begin to address concerns that have been raised and change things to take things better. Positive management of your growth and your platforms will help you stay on top of all this. When it comes to fake reviews or angry comments, addressing them in a calm and professional manner and taking them out of the public space will let you directly solve any issues without drawing too much attention to it. Fake reviews should be investigated and cleared up as soon as possible, as not to affect your brand trust.

New Opportunities

If you’re running business and notice customers have complaints or suggestions, then you’ll be able to take this feedback on board and look to find ways to expand your business beyond what you’re offering, if budget enables. Say you run a course, and have an overwhelming number of applications but not enough spaces, you can use this interest to see how you could increase your business’ output and operations in the future.

Identify Pain Points

Looking at your products or services, do they solve your audience’s pain points? Social listening can be a huge help with this – looking at conversations your audience are having online will help you adapt your output in order to help solve their problems, and fill any gaps in your current marketing that could make the difference between success and failure. Use keywords to search for information and take a look at discussions that your audience are having to help you discover exactly what your business needs to be doing in order to get ahead of your competition and be the one people go to first.

5 Reasons Why You Should Consider Facebook Ads

Posted on 3rd May 2024

Facebook has over 3 billion users worldwide, and advertising on the platform can bring you a lot of sales and new audiences if done correctly. Facebook ads are one of the most popular forms of social media advertising, and can be a huge part of your digital marketing campaigns.

Here are 5 reasons why you should consider Facebook Ads…

Targeting

Targeting options on Facebook are some of the most advanced, with businesses being able to go for specific interests to narrow down audiences more than they already have by looking at things such as gender, age, location and job. Targeting is such a highly important of creating great ads due to its ability to make sure you’re reaching the exact people you want engaging with your business, giving you a better ROI.

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